The quality checklist every piece passes

AI is fast. Fast is useless if the product looks wrong. That is why every image, video and ad we deliver passes the same six checks — no exceptions.

The six checks

1. Product true to life: colour, logo, proportion and packaging text match the real product.
2. No AI defects: hands, eyes, teeth and text are inspected one by one.
3. On brand: colour, light and style follow the client’s brand guide.
4. Right format: size and ratio are correct for each channel.
5. Labelled: realistic pieces carry an AI label.
6. Second approval: a second person signs off before delivery.

Quality that survives a close look.

Why a second person

The person who made a piece is the worst judge of it. A fresh pair of eyes catches the sixth finger, the misspelt label, the colour that drifted. It costs minutes. It saves campaigns.

Steal this checklist. Print it. Use it on your own work — that’s why we publish it.