Made with AI. Signed by Coleman.

Every brand that uses AI faces the same question: do we say it? Our answer is written into our name. Made with AI. Signed by Coleman.

Labelled, not hidden

From 2 August 2026, the EU AI Act (article 50) requires realistic AI-generated content to be identified. We don’t treat that as a burden. We label realistic pieces, explain to clients how to use them and never pretend an AI image is a real photograph.

Transparency is an argument for trust, not a confession.

Signed means checked

The signature is the other half of the sentence. AI makes; people sign. Before anything leaves the studio, it passes our quality checklist and a second person’s approval. If it doesn’t hold up to a close look, it doesn’t ship.

Three rules we never break

• No real face or voice without written consent.
• Only paid tools with commercial rights — and the tool list goes with the delivery.
• Every realistic piece carries the label the law asks for.

That is what a signature means: someone stands behind the work.