Workflows

How to make product photos with AI, step by step

By Coleman — 2 November 2026

→ How to make product photos with AI that don’t look like AI. Here is the full workflow, step by step.

1. Start from the real product

Shoot your product on a plain background with even light — a phone is enough. Several angles, sharp label. This is your source of truth for colour, logo and proportion.

2. Write the scene, not the product

Describe the setting, the light and the mood. Let the real product stay the real product: you composite and match it, you don’t ask the model to invent it.

3. Generate in batches

Produce variations in batches, keep the strongest, discard the rest. Consistency comes from the same reference, the same light direction and the same palette.

The product is never generated. The world around it is.

4. Finish by hand

Retouch, fix the label text, match the colour to the brand guide and export every format your channels need.

5. Check and label

Run the quality checklist, get a second approval and add the AI label where the piece is realistic.

Comment “WORKFLOW” on our latest post and we’ll send you the full workflow for free.

Let's work
together

Work with us if average isn’t your thing.
Bring the brief, we’ll bring the campaign.